We pushed the same 40-page brand lookbook through nine publishing tools and tracked what happened to fonts, links, and reader analytics. The surprise was not which tool renders the nicest page-flip - almost all do that well - but how sharply they split on who owns the reader data afterward.
Written by Samar El SoukiWe handed ten AI logo tools the same brief - one brand name, a fixed navy-and-amber palette, one beverages category - and watched how each handled the part brand managers actually care about: holding a mark consistent across a full asset kit. The surprise was how few let you enforce a palette you already own.
Written by Tommaso PasseriniAfter producing forty campaign decks across ten presentation platforms with the same shared brand kit and the same four-person marketing review loop, the finding our team did not expect was that AI generation matters less than brand template enforcement. The decks people actually open are the ones that stayed on brand.
Written by Tommaso PasseriniAfter running nine graphic design tools through the same set of freelance jobs - logo concepts, social assets, a print-ready brochure, a retouched product shot - the most useful finding was not which tool is best, but how cleanly the category splits along workflow lines that the marketing copy obscures.
Written by Samar El Souki